வணக்கம்!
I blend strategy and design to build products people love.
Ciao! I'm Sriram Venugopal. I'm a designer, maker, storyteller, and an analog photographer. I'm currently designing products and services at Zalando SE.
At Zalando, I drive strategic design for Zalando Marketing Services, building products and leading initiatives that help brand partners with advertising solutions while ensuring consumers have a consistent experience across our fashion store.
Before Zalando, I spent 11 years designing consumer products and enterprise services at Tata Consultancy Services. At TCS, I designed a variety of products and services for a global clientele — ranging from consumer mobile apps and enterprise software to strategic workplace services.
I'm currently living in Berlin, Germany. I was born and brought up in Chennai, India. You can reach me at msgsrive@gmail.com. I'm also available on LinkedIn, Instagram, and X / Twitter.
The work behind the work.
Invisible decisions that make things effortless.
Designer by day, overthinker by night. Turns out that's actually useful in this job.
My story starts in Chennai, where I completed my schooling in 2007, followed by a Bachelor's degree in Electronics and Instrumentation Engineering. After graduating in 2011, my interest for software led me to join TCS as a developer. I worked as a full stack developer for two years before transitioning into product design.
At TCS (2011-2022), I worked with renowned brands like Citibank, GE, Microsoft, Singapore Airlines, Changi Airport, and KLA — designing everything from mobile apps to large-scale webapps for factory floors.
My work spans product, service and visual design, design thinking, user research, storytelling, design systems, and data visualizations. I'm comfortable with coding and primarily use Figma for design. I'm also proficient with tools like Cursor, Claude Code, Lovable, v0, Bolt, Framer, and Webflow — constantly experimenting to bring ideas to life.
